FROM UNISEX TO UNDEFINED: A New Chapter in Streetwear — Born from Respect, Rooted in Inclusion

For years, women were expected to adapt to clothes made for men.
Streetwear was no exception.

Brands called it “unisex,”
but it was unisex only in name — not in intention, not in design.

Oversized hoodies, stiff tees, masculine fits.
Maybe cropped. Maybe pink.
But still, not made for her.

And for too long, women accepted this.
Because there weren’t any better options.
Because no one stopped to ask,
What if we started with her in mind?

So we did. At UNMODA.

We didn’t “feminise” men’s streetwear.
We didn’t borrow ideas and soften the edges.

We built an entirely new experience for women.
Designed around women’s bodies, desires and strength.
We crafted pieces that fit, move and express who she truly is in all her shapes, curves, moods and fire.

And then, something beautiful happened.

Men started wearing our clothes.
And they loved them.
Because when design begins with care and intention, everyone feels welcome.

That’s how UNDEFINED was born.

Not “unisex.”
Not androgynous.
Not stripped of identity.

UNDEFINED is a space we created inside our women’s line,
a space where men are welcome, not catered to.

Where clothes are shaped for women,
but open to those who respect their journey.

Where we reverse what was done to women for decades,

not out of revenge, but from love, 

and in pursuit of true inclusion.

This is not Payback. This is Progress.

We didn’t create UNDEFINED to flip the power.
We created it to break the binary.

This is not about exclusion.
It is about expansion.

It is not about erasing gender.
It is about making space for all identities without centering just one.

Because for us, inclusion doesn’t mean adding others at the cost of the core.
It means honouring the heart of our brand — women, while inviting those who show up with respect and self-awareness.

UNDEFINED is for you if…

You believe fashion should feel like freedom, not limitation.

You want to wear pieces that carry purpose and power.

You reject the idea that “unisex” should always mean “masculine first.”

You are ready to wear something made with you in mind, even if it wasn’t made for you.

What we believe

When clothes are made with intention, they don’t exclude. They embrace.
When women are placed at the centre, everyone rises with her, not in spite of her.
And when inclusion is done right, it doesn’t steal the spotlight. It shares it.

From Unisex to UNDEFINED

This isn’t just a new category.
It is a new mindset.

We didn’t copy.
We didn’t tweak.
We didn’t take revenge.

We created. We included. We redefined.

And in doing so, we opened the door. Wide enough for anyone to walk through, but never forgetting who we built the house for.

Welcome to UNmoda.
Welcome to UNdefined.
Where design begins with women, but dignity belongs to all.

UNMODA is India’s first progressive luxury streetwear label for women—redefining fashion through purpose, precision and passion. Rooted in the Inspired by Humanity vision and driven by the In Collaboration with Nature philosophy, UNMODA designs timeless silhouettes that honour real people, celebrate the planet and advance conscious progress. From ethically crafted hoodies to thoughtfully tailored dresses, every piece is created with intention and integrity. As a pioneer in sustainable fashion and streetwear for women, UNMODA invites the world to embrace a new era—where style is soulful, fashion is fair and luxury is defined by values, not just price.