Luxury Has Changed. Streetwear has evolved. The World Knows It. Why are we still copying the New York skate and LA surf subculture?

Once upon a time, luxury was defined by silk threads, champagne flutes and gated exclusivity.
But that era has faded.

Today, luxury wears sneakers.
It speaks in graphic language, not French.
It is collaborative, not closed-off.
It is built from the ground up — not handed down.

So why is India still stuck in the old script?

Enter the New Guard

Across the world, fashion’s most iconic figures have rewritten what luxury means:

Virgil Abloh

The late visionary turned streetwear into museum-worthy art.
Founder of Off-White, Artistic Director of Louis Vuitton Menswear and the ultimate translator between culture and couture.
He didn’t just design — he decoded luxury, making it accessible without losing its edge.

“You can do it too” wasn’t just his message. It was a revolution.

Nigo

From A Bathing Ape to Human Made, and now Creative Director of KENZO, Nigo turned Japanese street style into global prestige.
His luxury wasn’t loud — it was clever, cultural, collectible.
A reminder that streetwear isn’t casual — it is calculated.

Ronnie Fieg

With KITH, Ronnie made basics beautiful. Collaborations became currency.
His stores feel like temples. His tees are timepieces.
He blurred the line between “essential” and “elite.”

Pharrell Williams

Now leading Louis Vuitton Menswear, Pharrell isn’t designing clothes — he is designing a future.
A future where creativity, Black culture and global consciousness sit at the head of the table.

Meanwhile in India…

Luxury still smells like imported perfumes.
It is still guarded by gatekeepers, still defined by legacy labels, still seen as untouchable.

Where is the street-luxury crossover?
Where is the cultural conversation?
Where is the Virgil of India?

We believe it is time.

Time to define a new kind of Indian luxury —
One that is:

• Globally aware
• Socially responsible
• Collaborative over competitive
• Creative over conformist
• Rooted in values, not just vibe

UNMODA stands at the intersection of sustainability, identity and aspiration. We don’t believe in luxury that alienates. We believe in luxury that inspires.

The new luxury is this:

A recycled plastic scarf designed for art collectors.
A hoodie that speaks louder than your resume.
A drop that supports artisans, not algorithms.

This isn’t fast fashion.
This isn’t quiet luxury.
This is true luxury — one that stands for something.

The world has already moved on.
Luxury isn’t about cost anymore — it is about consciousness.
It is not about exclusivity — it is about expression.

India doesn’t need to copy.
India needs to create its own lane.

UNMODA is ready.
Are you?

#unmodaprogressivestreetwear #unmodaluxury #unmoda