BROWN IS BEAUTIFUL
A Celebration of the Colour of the Year 2025 by UNMODA
Some choices are instinctive. Others, inevitable.
On December 5th, Pantone officially declared “Mocha Mousse” as the Colour of the Year 2025. And in that quiet, grounded moment, we couldn’t help but smile. It felt like the world had finally caught up to something we’ve been feeling for a long time.
Brown was always going to be our colour.
WHY BROWN, AND WHY NOW
We believe that brown slows us down. It is the colour of calm, of connection, of grounding. It represents the earth, the roots, the rawness of being human. Brown is timeless—not in a nostalgic way, but in a way that feels eternal. It doesn’t ask for attention, yet it commands presence.
At a time when the world feels chaotic and uncertain, brown offers clarity. It speaks of warmth, wisdom and resilience. It reminds us of who we are and what we’re made of—dust, dreams and something deeper.
THE UNMODA BROWN STORY
Brown was always a part of our language. Our first collection, our mood boards, our material choices—all have reflected the many tones of brown this season, from latte to Doppio, from cappuccino to espresso.
It is the colour of coffee beans, mud walls, dry leaves and cinnamon sticks. The shades of memory. The tones of ancestry. The fabric of communities forgotten by fast fashion, yet remembered by UNMODA.
Brown wasn’t chosen because it’s “in.”
Brown is who we are.
BROWN AS A BRIDGE
What makes brown powerful is its ability to blend—and to bind. It is a bridge between light and dark. Between tradition and innovation. Between nature and culture.
Brown is found in every skin tone, every soil, every story. It is in the calloused hands of artisans and the unpaved roads of rural towns. It is the colour of the everyday. And that, in itself, is sacred.
In 2025, as fashion starts to reflect the world we live in, we are grateful that brown has stepped forward to lead the way.
FASHION THAT FEELS LIKE EARTH
In our upcoming collections, brown plays muse and medium. You'll find it in fabrics and textures that feel lived-in. There is an honesty to brown—an invitation to feel rather than just see.
These are not clothes designed to be consumed and discarded. These are garments meant to be held, worn, and passed on—pieces that speak not only of sustainability, but of soul.
We believe fashion should not just look good—it should feel like home.
Colour of the Year 2025
When Pantone announced Mocha Mousse as 2025’s Colour of the Year, the world heard a whisper, not a shout. And that felt just right.
Because brown isn’t loud. It doesn’t demand—it invites. It invites you to return to your roots, to embrace the soil, the silence, the slow beauty of things made with care.
And at UNMODA, this is what we’ve always believed:
That the future of fashion isn’t flashy. It’s thoughtful.
It isn’t seasonal. It’s cyclical.
It isn’t separate from nature. It is nature.
BROWN IS BEAUTIFUL. BROWN IS NOW. BROWN IS UNMODA.
So here’s to 2025—the year the world remembered the beauty of brown.
And here’s to every shade, every story, and every soul it represents.
Inspired by Humanity. In Collaboration with Nature.