Why does the world need a global streetwear brand from India? Because the World has changed. And so must the Story.
When Nike began,
when Supreme broke out,
when Chanel stitched the first silhouette that challenged the times,
the world was different.
Borders were firm.
Markets were local.
Culture was segmented.
Brands were born to serve a place. New York, Paris, Milan, Tokyo.
But this is not that world anymore.
Today, we see each other.
We scroll together, cry together, resist together, rise together.
Culture flows across continents in seconds.
Voices travel further than borders ever did.
So why should we creators, dreamers & designers, continue an old narrative?
Why must we wait for permission to be global?
Why should an Indian Brand stay in its box?
We honour what came before.
Dior’s legacy.
Sabyasachi’s craft.
Supreme’s cultural rebellion.
Nike’s athletic aspiration.
But this is not “that” era.
This is not “that” world.
And if the world has changed,
then fashion, and the stories that shape it, must change too.
So we asked:
Why can’t an Indian-born label be a global streetwear voice?
Why should we speak with someone else’s accent?
Why shouldn’t our values — equality, inclusion, conscience & humanity, shape fashion’s next era?
And when no good reason came up,
we chose to create UNMODA.
We are not following the map.
We are Redrawing It.
UNMODA isn’t just "India’s answer to streetwear." It is the world’s invitation to something more human, more now.
We weren’t trying to mimic Paris, or NYC or Seoul.
We were asking better questions.
And we believe,
The next big fashion movement won’t come from a city.
It will come from a consciousness.
From anywhere and anyone ready to wear what they believe.
From a world that is done wearing borders.
And ready to wear beliefs.
We are not following the map. We are redrawing It.
Because UNMODA is not the Indian version of something else. We are the first version of something new.
UNMODA isn’t representing a Country
It is representing a Consciousness
Yes, we are proudly born in India.
But we are not boxed by it.
We are here to make clothes that feel human,
clothes that carry a message, a soul, a stand.
Streetwear was never about geography.
It was about voice.
And that voice, we believe, should now come from values, not just visuals.
Why now?
Because fashion doesn’t need more noise.
It needs meaning.
Because streetwear shouldn’t just be about drops, hype and logos.
It should be about people, planet and purpose.
Because the global consumer is evolving.
They are not just looking for cool.
They are looking for connection.
They are asking, “What does this brand stand for?”
And we have the answer.
UNMODA is India’s first progressive luxury streetwear label for women—redefining fashion through purpose, precision and passion. Rooted in the Inspired by Humanity vision and driven by the In Collaboration with Nature philosophy, UNMODA designs timeless silhouettes that honour real people, celebrate the planet and advance conscious progress. From ethically crafted hoodies to thoughtfully tailored dresses, every piece is created with intention and integrity. As a pioneer in sustainable fashion and streetwear for women, UNMODA invites the world to embrace a new era—where style is soulful, fashion is fair and luxury is defined by values, not just price.